eBay 20 Years

Goal

eBay.de celebrated it’s 20th birthday and we created a range of offsite and onsite marketing assets to mark the occasion.

Project Details

Digital design for Feed Communications

Year: 2019

I worked on a daily flashsale campaign as part of the pre-birthday celebrations, and created hero banners for the homepage that updated each day to feature different offers.

Above are the core elements of the birthday campaign that were used to create a cohesive and consistent look and feel across all assets. These included a deal countdown element, strict colour palettes, pinatas and a custom confetti pattern.

Shown above are a selection of the different homepage hero banners that were shown across the entire birthday period. All use the same core elements and birthday colour scheme.

I worked as part of the team on the designs for one of two eBay20 trucks. The truck was 14 metres long and advertised the campaign on roads across the country.