Feathr.com Homepage Redesign

Goal

New homepage redesign for Scandinavian wallpaper brand Feathr.com. The online store specialises in artist-made designer wallpaper and sells to a global audience.

Project Details

UX Design, Website design

Year: 2018

The homepage needed a redesign to accommodate new features including a style consult feature, extended image gallery and key benefits of using the site.

I created a custom set of icons to highlight the key benefits of using the online store. The icons needed to be minimal and simple to fit with the overall brand image. They also needed to illustrate each point at a glance, as these help the brand to stand out amongst competitors.