As part of a self-directed UX project I created a digital product that would enable people to achieve goals by breaking them down into smaller, achievable tasks. I wanted to create a simple and enjoyable app that was easy to use and would encourage users to stay on track. I was inspired to create this as a solution for people that have a specific goal in mind, but struggle to stay motivated, or feel intimidated by the size of the goal.
UX & UI Design, Branding, Icon Illustration
After user research, I concluded that the main areas people wanted to improve in (health & wellness, money etc) could also be tackled by forming new habits. I decided to include habit tracking as a feature in the design which proved to be a challenge, as I also wanted the app to be intuitive and easy to navigate.
Other goal-setting or productivity apps seemed to be overly complex or gamified for my target market. I kept this in mind when creating the design, aiming for a simple, clear structure but also adding fun elements and symbols.
I created a bold colour scheme, custom illustrations and icons to give the app a playful feel and make it more enjoyable to use.