Mind & Matter

Goal

Logo and website design for new Berlin-based Reiki healing practice Mind & Matter. Mind & Matter specialise in Reiki treatments with a gentle and non-intrusive natural healing technique. The business wanted a strong brand presence to stand out amongst competitors, and a user-friendly website to allow people to book treatments easily and attract potential new customers.

Project Details

Logo & Brand Identity, Website design

Year: 2019

I worked with founder Char Denman to create a minimalist website with a calming feel. The website included special features like scrolling testimonials and different types of contact forms to request various treatments. We defined the website structure and user flow together before I started the design.

The colour scheme for the branding and website consists of neutral, soft feminine shades to reflect the healing nature of the work and Char’s grounded and holistic approach. 

I created a full logo lockup for the business and an additional logomark without the text to give the branding more versatility across different applications.